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Bobby Borg

Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget, 2nd Edition Pasta blanda – Illustrated, 7 enero 2020

Edición Inglés por Bobby Borg (Autor)

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Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one's music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It's ultimately about making music that matters, and music that gets heard! Updates include: -New interviews highlighting current marketing strategies for the new music market -Info on how to leverage digital marketing and streaming playlists -Updated stories and examples of current music marketing principles -Future forecasts and trends into music marketing -New and revised services, tools, references, and contacts that can help musicians further their careers -New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Número de páginas

456 páginas
Idioma

Inglés
Editorial

Rowman & Littlefield Publishers
Fecha de publicación

7 enero 2020
Dimensiones

20.12 x 2.72 x 25.58 cm
ISBN-10

1538133202
ISBN-13

978-1538133200
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Descripción del producto

Críticas

Bobby passion for the music business and deep commitment to education and to his students has earned him a UCLA Extension Department of the Arts Instructor of the Year Award - an exceptional distinction for an exceptional educator. Bobby has the ability to make complex topics understandable and instantly applicable, and the knowledge and enthusiasm to empower DYI musicians and artists with the skills necessary to succeed in the music industry - from the classroom straight to the stage--Pascale Cohen-Olivar, UCLA Extension Entertainment Studies Program

Bobby Borg is a music marketing genius! In Music Marketing for the DIY Musician, he intelligently lays out exactly how you should approach your career as an independent artist, because he has truly mastered every dimension of the process: researching, goal-setting, branding, pricing, distributing, promoting, and executing.--Nancy Rosen, MBA, author, Speak Up! and former Marketing Executive with The Coca-Cola Company

Bobby Borg's book is the arrow that every musician needs in their quiver. His experience as a professional musician and his study of the industry gives him a complete understanding of all sides of the music business and marketing. While it's difficult to get a break in this business, Bobby's book almost guarantees that you'll make your own.--Jonah David, drummer for Matisyahu and The Live Debate

Bobby's systematic, practical approach to marketing will give DIY musicians the edge they need to break through the clutter. He clearly understands the entrepreneurial side of a successful career in the new music business, and this book provides the pathways.--Don Gorder, chairman, Music Business/Management Department, Berklee College of Music

The same Fortune 500 business tools intelligently simplified for musicians on a budget. Empowering artists to take charge of their careers, it's the DIY musician's guide to marketing like a CEO.--Michael Levine, Founder of Levine Communication Office (LCO) representing Prince Ozzy Osbourne and Michael Jackson; and Author of Guerrilla PR

Biografía del autor

Bobby Borg MCM, is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician's Institute. Currently, he is a Distinguished Instructor at Musicians Institute and UCLA Extension as well as a frequent guest lecturer at Berklee College of Music. He is the founder of Bobby Borg Consulting and author of Business Basics for Musicians. He holds a BA from Berklee College of Music and a master's degree in communication management from the University of Southern California. Visit bobbyborg.com.

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Detalles del producto

Editorial ‏ : ‎ Rowman & Littlefield Publishers; Edición 2nd ed. (7 enero 2020)
Idioma ‏ : ‎ Inglés
Pasta blanda ‏ : ‎ 456 páginas
ISBN-10 ‏ : ‎ 1538133202
ISBN-13 ‏ : ‎ 978-1538133200
Dimensiones ‏ : ‎ 20.12 x 2.72 x 25.58 cm

Clasificación en los más vendidos de Amazon: nº200,339 en Libros (Ver el Top 100 en Libros)
- nº107 en Industria de la Música (Libros)
- nº2,357 en Marketing (Libros)
- nº14,743 en Negocios y Economía en Idiomas Extranjeros (Libros)

Opiniones de los clientes:
45 calificaciones

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5 estrellas		75%
4 estrellas		14%
3 estrellas		6%
2 estrellas 0% (0%)		0%
1 estrella		6%

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Paul P.

Comprehensive, Inspiring, and Easy-To-Understand Guide to Marketing Yourself in Music!

Reseñado en los Estados Unidos el 1 de mayo de 2020

Compra verificada

If there's any book to read as a musician, it's Music Marketing for the DIY Musician. "Coach" Bobby Borg has put years of experience in music and business into your hands, offering tried and true strategies to effectively market your music. This book is right up there with Donald Passman's All You Need To Know About the Music Business.

This book isn't just information. It's a call to action! Each chapter ends with a template to piece together your marketing plan based on what you've just learned. Read it through, do the templates, and you'll be all set to take the task of marketing your music and yourself as an artist.

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Eirini

Great book!

Reseñado en los Estados Unidos el 31 de enero de 2020

Compra verificada

Being a musician myself, that prefers creating music than reading books, this is the only book i have found that is fun and easy to read. It fully analyses all the important steps one need to do to create a strong business with a plan. I truly recommend this to anyone wanting to get in to the marketing/business side of music and be in control for their future.

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Mo

Amazing book!

Reseñado en los Estados Unidos el 9 de abril de 2020

Compra verificada

Amazing book !! Good to have book like that when you are independent artist .
Every chapter makes you read more and more .
Happy to have that !
You MUST get it ! Enjoy

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EddieEstevez

OUTSTANDING BOOK

Reseñado en los Estados Unidos el 29 de enero de 2020

Compra verificada

If you've been waiting to dive into the music industry yet haven't taken your first step, then this book will guide you with clear information, reviews, and assessments in order for you to realize your potential service in the industry. I highly recommend it!

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Andrea Chiarini

A scientifically written book on music marketing techniques.

Reseñado en los Estados Unidos el 4 de febrero de 2020

Compra verificada

For a long time I went on trying on trying in my marketing, making mistakes and sometimes spending a lot of money. Really amazed to have found a scientifically written book on music marketing techniques. I recommend it to ALL musicians, producers and self managers. my best money spent.

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Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget, 2nd Edition Pasta blanda – Illustrated, 7 enero 2020

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Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget, 2nd Edition Pasta blanda – Illustrated, 7 enero 2020

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